Apple has established a rule for how apps can work with NFTs, basically stating that there cannot be any app features that a user can unlock by buying/owning a particular NFT.
Some apps already do this, like Moonbirds NFTs and Bored Ape Yacht Club NFTs can unlock exclusive chat rooms, products, and other benefits within their apps - well, not anymore.
Additionally, developers are prohibited from producing "buttons, external links, or other calls to action" that could instruct users on how to purchase NFTs outside of the App Store on other websites. The App Store prefers that customers buy things inside of apps.
Apple Protecting Profits...
This is purely profit motivated.
Currently, if an app has premium features, users unlock them for a fee, processed by Apple. The app developer gets their cut, and so does Apple.
But if someone can unlock app features by purchasing an NFT from anywhere online, then an app includes a way for someone to verify ownership of that NFT - Apple was just removed from the process.
Making Enemies in the NFT World...
This comes after another recent move by Apple that angered the NFT world, when they announced they will allow NFT sales, but they will include a 30% going to them.
While it's hard to pity the projects that mass produce low quality gimmick NFTs, the actual artists who put a lot of time and work in to creating unique excuse content to be sold as NFTs, a 30% cut going to a company that just processed a transaction is rather offensive.
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Author: Oliver Redding
Seattle Newsdesk /
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