Home to the Los Angeles Lakers and the Los Angeles Clippers, as well as where the Grammy Awards ceremony takes place - the 'Staples Arena' becomes 'Crypto.com Arena' at the beginning of 2022!
Kris Marszalek, CEO of Crypto.com says "For years to come, people will remember this moment as the time when cryptocurrencies crossed the chasm into the mainstream."
Crypto.com acquired the rights to the Arena in a deal that reportedly cost $700 million...
The deal covers the entire 2022 season, and includes an option to renew after that.
The stadium is owned by AEG, whos CEO Dan Beckerman issued a statement saying "Crypto.com is looking for the most unique brand platform to make a statement and drive adoption and we are looking for an innovative and forward-thinking company to help us chart a course for the full future of sporting and entertainment events."
This won't be the only high profile placement of crypto in mainstream sports we'll be seeing next year - FTX (another crypto exchange) is set to be one of the main sponsors of the 2022 Superbowl.
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Author:
New York News Desk
Breaking Crypto News
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