New exchange is coming from executives of Uber and E-Trade - with no fees, and fresh features...

The exchange and company behind it is called "Voyager" and among it's founders is Uber co-founder Oscar Salazar, as well as early Uber investor Philip Eytan.

“We saw an opportunity to build a dynamic smart order router that can take advantage of the marketplace and also offer customers no commissions” Voyager CEO Stephen Ehrlich explained. Stephen previously ran trading arm of the online stock trading site E-Trade.

Now here's the part that sounds most exciting - Voyager will have the ability to pull price data and make purchases though over 10 global exchanges - and execute the trade on whichever has the lowest price for that coin at that moment. Prices can vary for the same coin from one exchange to another, and sometimes widely - knowing you're always getting the best price is a pretty big advantage.

Then as icing on the cake - there's zero fees (for now), which is why I expect this to take a large bite out of Cobinhood, the cryptocurrency trading platform launched by stock trading app Robinhood which also boasts "zero fees" - but features a lot less coins.

They aim to launch with 15 cryptocurrencies and rumor is among them will be Ripple's XRP, and Stellar - making them the first mainstream US based exchange to feature them.

Beta testing has just began, with a tentative official launch in October of this year.

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Author: Ross Davis
E-Mail: Twitter:@RossFM
San Francisco News Desk